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01
Yellow House Parra: A Field Study in Transition
What the brand built, why the house closed, and what it will take next.
June 2026
Internal
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02
The Trusted Eye
How tastemakers turn a point of view into a place worth visiting, and what only Yellow House can build.
June 2026
Internal
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03
The Catalogue Was Never the House
The information architecture for the new site. What each section is for, where the conversion sits, and why the atelier leads.
July 2026
Internal
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04
The House Already Has a Look
The brand foundation: palette, type, visual language and motion, read off the Instagram and written down for the build.
July 2026
Internal
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05
Nobody Wants a Stranger's Clothes
Circa, strategy and positioning. India has buried two generations of resale companies; the ones still standing own no inventory, no logistics, no audience. They own taste.
September 2026
Circa, internal